Revising Snoop Dogg Down

Like a company that has expanded outside its core business, Snoop Dogg has overextended himself. He has peaked and is ripe to be shorted.

Snoop Dogg has rebranded himself repeatedly, going as:

• C. Broadus
  
• Calvin Broadus
  
• Snoop
  
• Bigg Snoop Dogg
  
• Snoop Doggy Dogg

He lacks focus and recently has gone even further afield. He has appeared in advertisements for Chrysler, promoted hot dogs, and performed cameos in multiple movies. He even went so far as to produce his own porno film.



All this means that Snoop Dogg's returns on incremental capital have been...

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