Rotten Tomatoes in Movie Theaters for RGC and CKEC

Movie theater chain AMC has talked a lot about the potential causes of box office decline. This slide, filed with the SEC, shows that box office receipts have decline in tandem with the number of rotten tomatoes per movie. Quite frankly, I do not understand why movie audiences enjoy watching movies in theaters with rancid fruit but it begs the question: Why haven't the movie theaters increased their tomatoes per theater allocation?



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