4.8.05

Initiating Coverage of the Little People Sector

We are initiating coverage on the Little People sector with the following ratings.
Gnomes - UNDERWEIGHT
Sky Gnomes - OVERWEIGHT
Dwarves - OVERWEIGHT
Elves - EQUALWEIGHT

Gnomes
Gnomes have been fading after a strong 2 year run fueled by gnome icon Giles Standish's turn as the Travelocity spokesman. Giles took gnomes to previously unattained levels and improved the group's overall reputation. Unfortunately, all good things must end and Travelocity recently announced a revamped marketing plan that included an early retirement for Giles. We wish him the best but downgrade the group as it appears unlikely that gnomes as a whole will be able to comp against the Giles loss, at least for the next year. Sell....

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